CUPERTINO, California—November 18, 2010—Apple® today announced it will expand its revolutionary iAd℠ mobile advertising network to the UK and France this December, with Germany to follow in January. iAd will launch in Europe with iAds from L’Oréal, Renault, Louis Vuitton, Nespresso, Perrier, Unilever, Citi, Evian, LG Display, AB InBev, Turkish Airlines and Absolute Radio. Since its US launch in July, iAd has emerged as a powerful new way for advertisers to reach millions of iPhone® and iPod touch® users right in their favorite apps, while providing a significant new revenue stream for developers. iAd has signed on over half of the top 25 leading US national advertisers in just four months,* with a projected 21 percent share of US mobile display advertising revenue for 2010 according to research firm IDC.**

“We’re thrilled to add leading global brands to the iAd Network in Europe and create even more great opportunities for developers,” said Andy Miller, Apple’s vice president of iAd. “In just four months, we’ve doubled the number of advertisers on the network and thousands of developers now have a valuable new source of revenue.”

“As the world leader in the beauty business, L’Oréal aims to create the most meaningful connections between its brands and its customers, so iAd was a natural choice,” said Marc Menesguen, L’Oréal’s Head of strategic marketing. “We’re thrilled by the quality, the interactivity and the depth of iAd’s user experience, giving us an unparalleled opportunity to reach and serve the most engaged and discerning customers at the digital forefront of beauty, hence our choice of Lancôme to lead our iAd campaign.”

iAd, which is built into iOS 4, lets users stay within their current app while engaging with an ad, even while watching a video, playing a game or using in-ad purchase to download an app or buy iTunes® content. With user engagement times averaging more than 60 seconds per visit, iAds combine the narrative quality of TV ads with the interactivity of digital for something entirely new.

Advertisers can learn more at advertising.apple.com. Developers who join the iAd Network can easily incorporate a variety of advertising formats into their apps. Developers will receive an industry standard 60 percent of the iAd Network revenue, which is paid via iTunes Connect. Developers can visit developer.apple.com/iad to join the iAd Network or to learn more about the iAd platform.

* Advertising Age “100 Leading National Advertisers” rankings for 2009 by spend, June 20, 2010.

** US mobile display advertising 2010 forecast, published by BusinessWeek.com, September 26, 2010.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Jason Roth
Apple
jroth@apple.com
(408) 862-2633

Adam Howorth
Apple
adamh@apple.com
+44 207 184 1202

Apple, the Apple logo, Mac, Mac OS, Macintosh, iAd, iPhone, iPod touch and iTunes are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple today announced that Dr. Ronald D. Sugar, former Chairman of the Board and CEO of Northrop Grumman Corporation, was appointed to Apple’s Board of Directors. Dr. Sugar will serve as the Chair of the Audit and Finance Committee.

CUPERTINO, California—November 17, 2010—Apple® today announced that Dr. Ronald D. Sugar, former Chairman of the Board and CEO of Northrop Grumman Corporation, was appointed to Apple’s Board of Directors. Dr. Sugar will serve as the Chair of the Audit and Finance Committee.

“Ron is an engineer at heart, who then became a very successful business leader. We are very excited to welcome him to Apple’s Board,” said Steve Jobs, Apple’s CEO. “In addition to having been the CEO of a high-tech Fortune 100 company, Ron has a Ph.D. in engineering and has been involved in the development of some very sophisticated technology.”

“I have always had enormous admiration for the people of Apple,” said Sugar. “It is a special privilege to serve on the board of such an amazing company.”

Dr. Sugar served as Chairman and Chief Executive Officer at Northrop Grumman Corporation from 2003 until his retirement in 2010. Previous to Northrop, he held executive positions at Litton Industries and TRW Inc., where he served as chief financial officer.

He is a member of the National Academy of Engineering and a fellow of both the American Institute of Aeronautics and Astronautics and the Royal Aeronautical Society. He is a director of Chevron Corporation, Amgen Inc. and Air Lease Corporation, and serves as a senior advisor to the private investment firm Ares Management LLC.

He is a trustee of the University of Southern California, where he also holds the Judge Widney Chair as Professor of Management and Technology. He is a member of the boards of UCLA Anderson School of Management, the Los Angeles Philharmonic Orchestra and several other philanthropic organizations focused on children and education.

He graduated summa cum laude in engineering in 1968 from the University of California, Los Angeles, where he also received master’s and doctorate degrees in the same field. He subsequently completed executive programs at Stanford, Wharton and Harvard.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Steve Dowling
Apple
dowling@apple.com
(408) 974-1896

Apple, the Apple logo, Mac, Mac OS and Macintosh are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Corps, EMI and Apple today announced that the Beatles, the most influential and beloved rock band in music history, are now available for the first time on the iTunes Store (www.itunes.com). Starting today, the group’s 13 legendary remastered s…

LONDON and CUPERTINO, California—November 16, 2010—Apple Corps, EMI and Apple® today announced that the Beatles, the most influential and beloved rock band in music history, are now available for the first time on the iTunes Store® (www.itunes.com). Starting today, the group’s 13 legendary remastered studio albums with iTunes LPs, the two-volume “Past Masters” compilation and the classic “Red” and “Blue” collections are available for purchase and download on iTunes® worldwide as either albums or individual songs. Fans can also get a special digital “Beatles Box Set” featuring the “Live at the Washington Coliseum, 1964” concert film, a worldwide iTunes exclusive which captures the Beatles’ very first US concert.

“We’re really excited to bring the Beatles’ music to iTunes,” said Sir Paul McCartney. “It’s fantastic to see the songs we originally released on vinyl receive as much love in the digital world as they did the first time around.”

“I am particularly glad to no longer be asked when the Beatles are coming to iTunes,” said Ringo Starr. “At last, if you want it—you can get it now—The Beatles from Liverpool to now! Peace and Love, Ringo.”

“We love the Beatles and are honored and thrilled to welcome them to iTunes,” said Steve Jobs, Apple’s CEO. “It has been a long and winding road to get here. Thanks to the Beatles and EMI, we are now realizing a dream we’ve had since we launched iTunes ten years ago.”

“In the joyful spirit of Give Peace A Chance, I think it is so appropriate that we are doing this on John’s 70th birthday year,” said Yoko Ono Lennon.

“The Beatles on iTunes—Bravo!” said Olivia Harrison.

“The Beatles and iTunes have both been true innovators in their fields,” said EMI Group CEO Roger Faxon. “It’s a privilege for everybody at EMI to work with Steve Jobs and with Apple Corps’ Jeff Jones and their teams in marking a great milestone in the development of digital music.”

Each of the Beatles’ 13 legendary remastered studio albums, including “Sgt. Pepper’s Lonely Hearts Club Band,” “Revolver,” “The Beatles [The White Album]” and “Abbey Road” include iTunes LPs, which create an immersive album experience with a beautiful design and expanded visual features including a unique mini-documentary about the creation of each album. The two-volume “Past Masters” compilation and the classic “Red” and “Blue” collections are also available.

Single albums are available for purchase and download for $12.99 each, double albums for $19.99 each and individual songs for $1.29 each.

The special digital “Beatles Box Set” ($149) contains the 13 remastered studio albums with iTunes LPs and all mini-documentaries, “Past Masters,” and the “Live at the Washington Coliseum, 1964” concert film, a worldwide iTunes exclusive which captures the Beatles’ very first US concert in its entirety. In addition, Beatles fans can stream and view the “Live at the Washington Coliseum, 1964” concert film from iTunes for free for the remainder of this calendar year.

Apple Corps Ltd. was founded by The Beatles in 1968 to look after the group’s own affairs. The London-based company has administered the catalogue of The Beatles releases of the 1960s that have sold to date more than 600 million records, tapes and CDs. Since the 1990s, Apple has piloted new Beatles projects that have become benchmarks for pioneering accomplishment and which have included The Beatles Anthology projects, the 29-million selling album The Beatles 1, The Beatles LOVE show and CD and the 09/09/09 release of The Beatles Remastered catalogue and The Beatles Rock Band game. Further information on The Beatles’ projects can be found at www.thebeatles.com.

EMI Music is one of the world’s leading music companies, representing artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Records Nashville, Manhattan, Parlophone and Virgin.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972

Moira Bellas
MBC PR for Apple Corps Ltd.
moira@mbcpr.com
+44 207 483 9213

Dylan Jones
EMI
djones@emigroup.com
(212) 492-1230

Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes Store and iTunes are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Oracle and Apple today announced the OpenJDK project for Mac OS X. Apple will contribute most of the key components, tools and technology required for a Java SE 7 implementation on Mac OS X, including a 32-bit and 64-bit HotSpot-based Java virtual mach…

REDWOOD SHORES and CUPERTINO, California—November 12, 2010—Oracle and Apple® today announced the OpenJDK project for Mac OS® X. Apple will contribute most of the key components, tools and technology required for a Java SE 7 implementation on Mac OS X, including a 32-bit and 64-bit HotSpot-based Java virtual machine, class libraries, a networking stack and the foundation for a new graphical client. OpenJDK will make Apple’s Java technology available to open source developers so they can access and contribute to the effort.

“We are excited to welcome Apple as a significant contributor in the growing OpenJDK community,” said Hasan Rizvi, Oracle’s senior vice president of Development. “The availability of Java on Mac OS X plays a key role in the cross-platform promise of the Java platform. The Java developer community can rest assured that the leading edge Java environment will continue to be available on Mac OS X in the future. Combined with last month’s announcement of IBM joining the OpenJDK, the project now has the backing of three of the biggest names in software.”

“We’re delighted to be working with Oracle to insure that there continues to be a great version of Java on the Mac,” said Bertrand Serlet, Apple’s senior vice president of Software Engineering. “The best way for our users to always have the most up to date and secure version of Java will be to get it directly from Oracle.”

Apple also confirmed that Java SE 6 will continue to be available from Apple for Mac OS X Snow Leopard® and the upcoming release of Mac OS X Lion. Java SE 7 and future versions of Java for Mac OS X will be available from Oracle. 

Java is a general purpose software development platform that is specifically designed to be open and enable application developers to “write once, run anywhere.” The Java platform is most widely used in business software, web and mobile applications.

For more information on Java, visit:

• Java Platform, Standard Edition
• OpenJDK
• JDK 7 Feature Roadmap

Oracle is the world’s most complete, open and integrated business software and hardware systems company. For more information about Oracle, please visit our Web site at www.oracle.com.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Press Contacts:
Letty Ledbetter
Oracle
letty.ledbetter@oracle.com
(650) 506-8071

Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Apple, the Apple logo, Mac, Mac OS, Macintosh and Snow Leopard are trademarks of Apple. Other company and product names may be trademarks of their respective owners.